Violence is already far too prevalent in our society today. We should do everything we can to ask manufacturers like Nike to stop the mass production of goods and materials that promote and celebrate brutality, violence, and death.
While glimpses of these shoes are only just beginning to circulate, they are clearly inappropriate for mass consumption. The design and production of these shoes celebrates a horrific villain from R rated movie content.
Gore and carnage are featured throughout the design, from blood dripping on the heel and blood- spattered laces to a blood-soaked Nike logo on the insole. The Freddy Krueger design glorifies violence.
While there is limited information currently available, it is safe to assume the marketing materials will be no more appropriate for young children than the shoes themselves. Join us in asking Nike to cease production on and advertising for the new Freddy Krueger Air Max.